A replicable and profitable operational fast-good model
Menu based on fresh and local products
Comprehensive support for the franchisee from day one
Salad Market, a Barcelona-based healthy restaurant chain founded in 2016, is opening its franchise model to grow beyond Catalonia. With 13 company-owned locations currently in operation and a fast-good proposal based on fresh ingredients and personalization, the brand is seeking professional entrepreneurs to scale the project.
Fast good as a scalable business model
Barcelona, 19/02/26
Salad Market was born with a specific goal: to replicate the efficiency of New York salad bars while adapting it to the Mediterranean diet and taste.
Ten years later, the chain operates 13 establishments in Catalonia and presents a franchise model designed for operators who want to enter the healthy fast-casual segment with an already consolidated brand. Operational simplicity is one of the system’s key assets: standardized processes, a defined visual identity, and accumulated know-how in the direct management of company-owned stores that is fully transferred to the franchisee.
Product proposal: fresh, local, and additive-free
The core of the business is personalization at the point of sale. Customers compose their dishes starting from bases—leafy greens, quinoa, whole-wheat pasta—and complete them with more than fifty toppings and dressings prepared daily on-site, without additives or preservatives.
The menu also includes bowls, creams, snacks, and cold-pressed juices, forming a broad offering that covers everything from a working breakfast to an executive lunch. For HoReCa channel operators, this model represents an opportunity in high-traffic work zones—industrial estates, business parks, corporate areas—where the demand for agile and nutritious options is consistently growing. Product visibility and preparation in full view of the customer reinforce the perception of quality and facilitate customer loyalty.
Support structure for the franchise channel
The franchise program includes accompaniment in all phases: site selection and analysis, initial and ongoing training, support in daily operational management, centralized ingredient supply, and a marketing strategy adapted to each market. The central team acts as an operational partner, not just a brand franchisor.
For entrepreneurial profiles with experience in food or restaurant management, the model offers an entry point into an expanding segment with a differentiated proposal and a brand that has nearly a decade of experience in the Catalan market. The growing demand for healthy consumption in professional environments makes the timing of this expansion strategically relevant for the sector.
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Total personalization as a kitchen philosophy
From a Barcelona local to a healthy food benchmark
Salad Market opened its doors in 2016 in Barcelona with a simple and powerful idea: to prove that eating fast and eating well were not incompatible. The salad, often undervalued as a side dish, became the absolute protagonist.
In 2017, the brand was formalized as a corporation and began its progressive expansion throughout the metropolitan area, with locations in l’Eixample, Sant Joan Despí, and Esplugues de Llobregat. Not even the pandemic slowed down the project: the takeaway and online ordering model allowed activity to continue and consolidated a loyal customer base during the most difficult years.
Fifty ingredients, no compromise on quality
The heart of the proposal is total personalization. Customers compose their dishes from bases—leafy greens, quinoa, rice, or whole-wheat pasta—and complete them with more than fifty fresh, seasonal, and local ingredients delivered daily by local suppliers.
The dressings, prepared on the spot without additives, complete a dish made in front of the customer, with no secrets or intermediaries. Beyond salads, the menu incorporates soups, hot dishes, healthy snacks, and cold-pressed juices, with vegetarian options and adaptations for any nutritional preference. A proprietary app allows customers to personalize and pre-order, eliminating waits and making the experience as agile as it is satisfying.
Franchise and the future: growing without betraying its origins
With more than a dozen operating locations, Salad Market is now opening its model to franchising to expand beyond Catalonia. This growth does not renounce its founding values: sustainability, eco-friendly packaging, local ingredients, and transparency in every preparation.
The brand operates in a segment—fast healthy dining—that is growing at annual rates of 7-8% in Spain, positioning itself with a clear advantage: accessible prices, verifiable quality, and a recognizable visual and operational identity that facilitates model replication. In the hands of Salad Market, the salad is no longer a side dish. It is the main course of a new way of understanding the urban table.
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